A company website is often treated as something that had to be done, published and then forgotten. Meanwhile, business does not stand still, the company evolves, industries, expectations and tastes of customers are constantly changing. If you are wondering whether it is time to think about a new website, consider the following.

1. Customers are asking your sales or customer service department about issues that are, after all, on the current site.

If so, perhaps the user experience and how they search for information is not organised correctly. If your audience needs more than 2-3 clicks to get to the information, that’s too much. They’ll probably sooner look for an alternative way to solve the problem that brought them to the site than dig through unintuitively organized content.

A clear navigation menu is not enough. It’s worth considering what information your website visitors actually expect and how accessible it is.

2. Products and services offered by the company have changed.

How many times have you contacted a company on the basis of information from its website and found out that a given model has been withdrawn or services are no longer provided as described on the website? If you prefer to avoid inappropriate queries taking up your team’s time, consider updating your content.

3. Recipients don’t understand the gist of your offer and are contacting you to ask about basic issues that should be ‘obvious’.

Understanding the core of the value proposition behind your company’s offering is often a challenge even for company employees. Sometimes even business owners who have been in business for years struggle to clearly and accurately articulate why customers pay them.

4. A look that bears the signs of the times

Viewers of your website form an opinion about it in under a second. They immediately decide whether they want to interact with it or not. Design is similar to fashion – it is subjected to trends. Customers buy with their eyes, so what they see is crucial to building the impression you want.

 

 

5. Lack of optimisation for mobile devices

This is certainly a hard signal that you should think about a new website. The vast majority of web content is now consumed via phones. So if your message isn’t tailored for this type of interaction, the viewer will at best experience fatigue and at worst simply leave the page.

6. Working on content, keeping it organised and updated is hard

When you think about changes to your website as an ordeal, it’s time for a change. Today’s content management systems (CMS) offer a wide range of possibilities for creating attractive content in an easy, intuitive way.

7. Content that customers don’t understand

Too much company jargon, industry terms, specific names of products and services. This is not conducive to engaging the recipient, forcing them to enter the company’s world, try to understand the value proposition and independently, exhaustively verify whether they will find the solution to their problems here.

8. Lack of definition and implementation of business objectives

Yes, it would be good to require specifics from your site. Not just have it because everyone has it. Technology, design and all the knowledge of psychology today make it possible to make a website an influence tool. Think about what goals you can set for your website if you assume that it can achieve them. We are very interested in these goals and would be happy to talk about them during a short consultation.  

 

The signs above are the main groups of reasons why your corporate website may not be delivering the results you hope for today. To these can be added a whole range of more technical issues, which are also worth taking into account:

  • high rejection rates
  • illegible fonts and jumbled content
  • lack of Call To Action
  • outdated technology (e.g. Flash)
  • security errors
  • not meeting formal requirements (regulations, RODO, etc.)
  • not meeting formal requirements (regulations, RODO, etc.)
  • overload with downloadable PDFs instead of dedicated subpages
  • overload with downloadable PDFs instead of dedicated subpages
  • lack of SSL certificate
  • inactive links and materials impossible to download
  • lack of responsiveness
  • content created solely for SEO and ignoring a live audience
  • content created solely for SEO and ignoring a live audience
  • inconsistency with current company branding
  • inconsistency with current company branding

 

This list is obviously not a closed catalogue or an exhaustion of the topic. If you feel that you can squeeze much more out of your corporate website than you can at present, then you are probably right. The question is what will you do with it?

 

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