Stage 2 – The Strategic Phase
Creating a website must be preceded not only by a good analysis, but also by the development of a proper strategy. Within this framework, on the basis of information obtained from the analytical phase, the strategic team responsible for modern websites connect all the dots and develops a strategy.
In order for the creation of your company’s websites to be truly goal-oriented, the following issues, among others, should be included in the strategy:
1. Value proposition
Determining exactly what real value customers are paying for. What is it that makes them want to use the company’s products and services. In other words, what benefits does the company deliver or what customer problems does it solve.
If at this point you think that your company is distinguished by innovation, high quality or years of experience, then these are not the values in question.
2. Customer segmentation
Precise definition of the audience group’s communication is absolutely key. A common mistake is to insist on building websites addressed to a wide range of online audiences. Only by clearly defining your customer segments can you build communication on your website that precisely hits your audience profile. If you are talking too broadly, everything and to everyone within your website, then you are not talking to anyone. Web design should be done with a clearly defined audience in mind.
3. The decision-making model
For the success of a website, knowing how the website audience makes decisions is key. Web design should therefore take into account how the viewer behaves and thinks when browsing the site. Considering the purchase of a product or service, he usually did his research on the Internet and already took into consideration many sites competing with ours. So if we have taken care of aiming at direct user to look at our site, it is worth taking maximum advantage of this fact, understanding their intentions and needs.